When my clients were looking at investing in mercer house, we examined not only the capital appreciation prospects but also the rental demand. From the rental demand side, we looked at short term and holiday let capability due to its proximity to tourist destinations like Dubai Marina, but also the business traffic coming in, with people relocating to be working in the DMCC and uptown districts. Mercer house ticked all the boxes. Given the fact that the finishes and amenities paired with the lifestyle that Uptown offers, this will be highly desirable for both for tenants and end users that have been used to living in places such as Downtown, The Marina and JLT, because of that lifestyle. It really is that DIFC style of living, Work, Play and Live. ” Mercer House is a community in itself and will be a landmark in the entire area. The project has a very unique feature: a 45,000 sq. ft. man made beach in a residential building, among many other features. I believe that any project signed by Ellington has the highest capital appreciation, especially Mercer House because of its uniqueness.
